This World War I Innovation Built the Global Kleenex Empire
Published: 21 January 2025
By Grauben Lara
via YouTube

WWI Kleenex bales
The end of World War I left the Kimberly-Clark corporation with tons of bales of "cellucotton" intended for making gas masks.
Did you know that the humble Kleenex owes its origins to World War I? In this video, we dive into the fascinating story of how a product originally designed for soldiers became a household staple. But there’s more to this story than you might think.
Explore the concept of emergent order—how countless unseen forces around the world, from innovation and entrepreneurship to global supply chains, come together to create something as simple as a Kleenex. This journey highlights the power of individual contributions and markets in shaping the world we live in. We’ll learn some economics and dive into a story about the interconnectedness of humanity.
🎥 What you’ll learn:
- The surprising history behind Kleenex
- How World War I innovation led to a global product
- The role of emergent order in everyday life
→ Watch the video on the YouTube website.
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